Copy is sales-oriented text written with the intent to persuade customers towards your products and services.

What is displayed on your website goes beyond simply what your customers read. It’s a determining factor of how well you are ranked in search engines, and has a powerful influence on sales and leads. Content refers to the textual information a website displays as a whole, while copy writing refers to sales-driven text with a goal conversion in mind.

What makes great website content and copy?

While there are countless techniques and methods of tweaking content and copy, a few fundamentals for website content include:

• Keywords: Keywords refer to relevant search terms customers type to find your business. For example, a life insurance firm based in Sydney would ideally rank for the keywords ‘life insurance sydney‘. Writing your content with keywords in mind can not only aid your search ranking cause, but forces your content to be relevant and focused on what your business has to offer.
• Straightforward: Unless your website is for literature and poetry, excessive adjectives, verbs and nouns water down the quality of your content and does no one a favor, except a frustrated visitor who bounces off your website.
• Originality: Chances are, what you have to say and offer has already been written over a million times on competing websites. What makes your content any different, and why should visitors read your content over the other million? Original content has countless benefits, from increased viral coverage to aiding search engine optimisation.

How can we improve your sales with content and copy?

Wake Media has dedicated staff for writing original, search friendly content and sales-driven copy proven to yield sales. Our writers research our client’s business and market to create original content which is both interesting and factual. Our sales team will write creative, convincing copy which is tested and tweaked to perfection.

Click here to contact us today to find out more about our content writing services and drive more sales to your business.